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About Zefiro

Zefiro’s mission is to help people reduce and reuse by offering affordable products that are free of unnecessary packaging, minimize single use waste and are safe for both us and the planet.

The products Zefiro offers are selected based on a few important criteria:

  • They’re an alternative to a single use product.
  • They are better for both the consumer and the planet .
  • They aren’t difficult changes that you will need to incorporate into your life. They’re simple swaps.
  • They’re an affordable alternative.


The Zefiro Story

After hearing about all the unnecessary plastics in our lives from a friend, Carley started noticing that almost everything had unnecessary packaging and it became harder and harder to shop. From there, the idea to offer products that are safe for both customers and the planet grew to become Zefiro.


About the Founder

Canadian born entrepreneur Carley Pulford started her career in Shanghai working for the Canadian federal government at the World’s Fair in 2010 before becoming the Executive Director of the Canadian Chamber of Commerce in Shanghai for four years.

After relocating to Chicago with her husband, Carley launched Zefiro. An active member of Chicago’s business community, Carley is also Vice-President of the Canada-US Business Council.


Learn More

Download the Press kit here